When it comes to photography, most any camera can make fantastic images. I personally use Fujifilm mirrorless systems to make my images. The Medium Format system I use is the Fujifilm GFX 50R and I love this camera as Fujifilm is famous for their Color Science. Medium Format means large images with tons of detail and lots of Dynamic Range to give my clients the highest quality details, especially for large prints like billboard, etc.
I also use Fujifilm X Series cameras such as the flagship X-T4, which is great for shooting sports with it’s 30 frames per second and with the battery grip the ability to use 3 batteries at once for all day shooting. Fujifilm cameras also comes with their beautiful Film Simulations, which perfectly replicate their 35mm film stock from the film days. Fujifilm also has some incredible, super high quality lenses from their primes, to their wide angle lenses for landscapes and architecture to their super sharp portrait lenses for capturing portraits that will become cherished memories.
For lighting, I use Paul C Buff DigiBee D800s as the light quality is superb and really brings out the best qualities and details in my subjects for portrait work, product photography and just about anything else a client might need.